Most Recognized Global Drink Brand: Coca-Cola is one of the worldâs oldest and longest-running soft drinks brands and is more recognized than any of its competitors. In 2022, Coca-Colaâs brand value was set at $97.88 billion while its chief contender PepsiCo, Inc. was valued at only $13.7 billion.
The Coca-Cola Company is the largest non-alcoholic beverage company in the world by market capitalisation and worth over US$270 billion as of December 2022. It serves approximately 6.1 billion consumers globally and owns approximately 200 brands including Coca-Cola, Sprite, Fanta, Minute Maid, Dasani, and the recently acquired Costa Coffee in 2019.
The number one brand in terms of monetary value in the 2011 annual report was Coca-Cola, valued at nearly $72 billion and up 2 percent in value from the year before (see table 1). T able 1. top ten global brands.
CocaCola market value as of December 01, 2023 is $252.66B. The Coca-Cola Company's strong brand equity, marketing, research and innovation help it to garner a major market share in the non-alcoholic beverage industry. The company is making investments in healthier alternatives like coffee, sparkling water and sports drinks.
Disney has developed a Coca-Cola store to integrate the beverage giant into its resort in Florida. Disney Parks. It got the opportunity after Disney paid $4 billion in 2012 to buy Lucasfilm, the
Plastic is a hot topic right now, particularly for FMCG brands like Coca Cola. In 2017, Coca Cola Great Britain created a recycling-focused advert called âLove Storyâ. The ad, which involved a set made entirely out of recyclable material, depicted two plastic bottles falling in love over and over again â all thanks to the magic of recycling.
In my opinion, Coca-Cola's market share and brand value offer compelling evidence of its strong position in the beverage industry. Data from Statista shows that Coca-Cola has led the U.S. market
This is Coca-Colaâs largest brand acquisition, according to a company spokesperson. The beverage giant first took a 15% stake in BodyArmor in 2018. Itâs taking control of the remaining part in
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